Royal Flower Auction | Small Public Group Tour

Small Public Group Tour

Our small country is internationally known for its flowers. Not a surprise, given that the Netherlands controls sixty percent of the global flower trade. This tour, available all year around on weekdays, is all about the Dutch flower industry. At Royal FloraHolland, the world's largest trading center for plants and flowers, you see how flowers and plants from all over the world are being auctioned and processed.

Tour Description

Around 6:30 am your professional and friendly guide picks you up from any address in Amsterdam to start your tour to Royal FloraHolland in Aalsmeer. This is the place where all the magic of the Dutch flower trade happens. Upon arrival, set off on a live-guided tour in English from a special gallery. Experience the hustle & bustle of the flower processing floor while you slowly make your way to the auction room. Although nowadays a lot of trading is done online, through the windows you can still see traders bidding against the auction clock.

After the tour it takes a little detour to get back to Amsterdam, as you stop in one of the quaint villages surrounding the city to enjoy a well-deserved hot beverage in a traditional Dutch 'brown cafe'. Everything inside is brown, literally! The bar is made of wood, it’s usually a bit dark and there’s a stamtafel (communal table) with newspapers and sometimes magazines. Often tables are covered with carpets and the walls and ceilings with paintings, posters and pictures related to shipping.

Once back in Amsterdam you are dropped off at the same place as where you started the tour.

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image of traders bidding at flower auction in amsterdam


  • • Comfortable, air-conditioned transportation

  • • Pick-up & drop-off in Amsterdam

  • • Professional, friendly guide

  • • Admission to Royal FloraHolland

  • • Live-guided tour in English

  • • Headsets to hear the guide clearly

  • • All taxes, commissions and handling charges

  • Unique opportunity to escape mass tourism

GIF Flower auction Royal FloraHolland Aalsmeer Amsterdam


  • • Adult (age 12-64) € 89

  • • Senior (age 65+) € 79

  • • Child (age 8-11) € 79

  • • Pick-up & drop off in Amsterdam € free, just select 'no pick-up' in the booking engine

  • • Booking engine closing time: 8 pm, the day before the tour. Too late? Contact us, perhaps we have availability

  • • 24-hr free cancelation policy; just drop us a line by email, SMS, WhatsApp or messenger at least 24 hours before the tour

  • • Questions? Use the messenger on this page or contact us directly

 image of stack carts with colored flowers at the floewr auction in aalsmeer holland

Practical Information

  • • Pick-up is between 6:15 - 6:45 am -exact time is communicated by 6 pm, the day before the tour

  • • Duration of complete tour: 3 - 4 hrs

  • • Max group size is 4 travelers

  • • Tour guide is also the driver

  • • Minimum age for participation is 8 years. Traveling with children younger than 8? Check out our private tours to the Flower Auction

  • Corona-proof traveling

  • • Available all year around -weekends & holidays closed

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Review private amsterdam tour to the flower auction with tulip day tours