Royal Flower Auction | Small Public Group Tour

Small Public Group Tour

Our small country is internationally known for its flowers. Not a surprise, given that the Netherlands controls sixty percent of the global flower trade. This tour, available all year around on weekdays, is all about the Dutch flower industry. At Royal FloraHolland, the world's largest trading center for plants and flowers, you see how flowers and plants from all over the world are being auctioned and processed.

Tour Description

At 6:30 am our white minivan departs from Amsterdam Central Station (hotel pick-up in Amsterdam optional) to Aalsmeer. Upon arrival, set off on a live-guided tour in English from a special gallery. Experience the hustle & bustle of the flower processing floor while you slowly make your way to the auction room. Through the windows you can still see traders bidding against the auction clock, despite the fact that nowadays a lot of trading is done online.

After the tour -you have some time to take more pictures or to make a stop in the souvenir shop- it’s time for the transfer back to Amsterdam, where you are dropped off at the same place as where you started the tour.

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image of traders bidding at flower auction in amsterdam


  • • Comfortable, air-conditioned transportation

  • • Professional, friendly guide

  • • Admission to Royal FloraHolland

  • • Live-guided tour in English

  • • Headsets to hear the guide clearly

  • • All taxes, fees and handling charges

  • Unique opportunity to escape mass tourism

GIF Flower auction Royal FloraHolland Aalsmeer Amsterdam


  • • Adult (age 12-64) € 89

  • • Senior (age 65+) € 79

  • • Child (age 8-11) € 79

  • • Hotel pick-up & drop off in Amsterdam € 10 p.p. (children free)

  • • Booking engine closing time: 10 hours before the tour. Too late? Contact us, perhaps we have availability

  • • 24-hr free cancelation policy; just drop us a line by email, SMS, WhatsApp or messenger at least 24 hours before the tour

  • • Questions? Use the messenger on this page or contact us directly

 image of stack carts with colored flowers at the floewr auction in aalsmeer holland

Practical Information

  • • 6:30 am departure from Amsterdam Central Station, IJ-zijde, K+R West

  • • Pick-up & drop-off in Amsterdam optional

  • • Pick-up (if booked) is between 6:00 - 6:30 am -exact time is given by 6 pm, the day before the tour

  • • Duration of complete tour: 3 - 4 hrs

  • • Maximum group size is 7 travelers

  • • Tour guide is also the driver

  • • Minimum age for participation is 8 years. Traveling with children younger than 8? Check out our private tours to the Flower Auction

  • • Available all year around

Book here the small public group tour to the Flower Auction