Flower Auction

Private Experience

Visit the world's largest trading center for plants and flowers, the Royal Flower Auction, with your own private party of up to seven people. Enjoy the comfort of pick-up (and drop off) from any location in the Amsterdam, Haarlem, Zaandam, Utrecht, Almere, Leiden, Hilversum, Amstelveen or Schiphol Airport region (or anywhere in between).

Tour Description

Early in the morning, at 7:00 am, the flower auction starts, so your professional and friendly guide will pick you up around 6:30 am. The exact pick-up time depends on your location. But it's worth to be there early to experience the hustle & bustle of the floor of the flower auction hall! And although nowadays a lot of trading is done online, you still see traders bidding against the auction clock. Enjoy a live-guided tour in English from a special gallery and learn about the flower industry. After the tour you have some free time to take more pictures or to make a stop in the souvenir shop. Then it's time for the drive back to your drop-off address, where you arrive around 9:45 am.

As this is a private experience, the tour is tailored to your wishes. See what's outside Amsterdam and go off the beaten tracks. Perfect as shore-excursion or if you have a lay-over at Schiphol Airport!

What's Included?
  • Comfortable, air-conditioned transportation 
  • Pick-up from (& drop off at) any address in the region
  • Professional and friendly guide
  • Admission to Royal FloraHolland
  • Live-guided tour in English, exclusive for your party
  • Headsets to hear the guide clearly
  • Water
  • All taxes, fees and handling charges
  • Private tour means flexibility with the itinerary and pick-up address
  • Opportunity to escape mass tourism with this unique experience
Practical information
  • Pick-up time is around 6:30 am (depends on your location, exact time will be reconfirmed after booking)
  • Duration of the complete tour: 3 to 4 hours 
  • Infant seats available, let us know during check-out if you need any
  • Tour guide is also the driver
  • This tour is also available as small public group tour
  • 2-3 Adults (age 12+), per person € 129
  • 4-7 Adults, per person € 75
  • Child (age 4-11) € 25
  • Infant (age 0-3) Free
  • Price in the booking engine is the total price for all travelers
  • Booking engine closing time: 12 hours before the tour. Too late? Contact us, perhaps we have availability
  • 24-hr free cancelation policy; just drop us a line by email, SMS, WhatsApp or messenger (at least 24 hours before the tour) to let us know you aren't joining
  • The flower auction is closed in the weekends and during the holidays

Use the messenger on this page, check our FAQ page or contact us directly.

Interested in turning this half-day tour in a full day tour?

Check out our other private tours that visit the flower auction!

Book here your Private Experience to the Flower Auction