Flower Auction | Private Tour

Private Experience

Our small country is internationally known for its flowers. Not a surprise, given that the Netherlands controls sixty percent of the global flower trade. This tour, available all year around on weekdays, is all about the Dutch flower industry. At Royal FloraHolland, the world's largest trading center of the global flower industry, you see how flowers and plants from all over the world are auctioned and processed.

Tour Description

Start your private experience comfortably, as your guide picks you up from any address in the Randstad region to visit Royal FloraHolland. Upon arrival, set off on a live-guided tour in English from a special gallery, exclusive for your party. Experience the hustle & bustle of the flower processing floor while you slowly make your way to the auction room. Although nowadays a lot of trading is done online, you still see traders bidding against the auction clock. After the tour you have some free time to take more pictures or to make a stop in the souvenir shop .

As this is a private experience, the tour is tailored to your wishes. See what's outside Amsterdam and go off the beaten tracks. Perfect as shore-excursion or if you have a lay-over at Schiphol Airport!

The drop-off address can be different from the pick-up address. A private exprience is perfect as you also have your transportation included (e.g. to/from Schiphol Airport).

This experience is also offered in combination with other features such as Amsterdam Castle, Tulip Farms, Kinderdijk and more.

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a  image of a traders at the auction tour


  • • Comfortable, air-conditioned transportation

  • • Pick-up & drop-off in the region

  • • Professional, friendly guide

  • • Admission Royal FloraHolland

  • • Live-guided tour in English exclusive for your party

  • • Headsets to hear the guide clearly

  • • All taxes, fees and handling charges

  • Flexibility with itinerary & pick-up/drop-off address

a image of two workers at the flower auction


  • • 1 Adult (age 12+), € 249 p.p.

  • • 2 Adults, € 149 p.p.

  • • 3 Adults, € 109 p.p.

  • • 4 Adults, € 84 p.p.

  • • 5 Adults, € 69 p.p.

  • • 6 Adults, € 59 p.p.

  • • 7 Adults, € 54 p.p.

  • • Child (age 4 - 11) € 29

  • • Infant € free

  • • Booking engine closing time: 8 hours before the tour. Too late? Contact us, perhaps we have availability

  • • Price in the booking engine is the total price for all travelers

  • • 24-hr free cancelation policy; just drop us a line by email, SMS, WhatsApp or messenger at least 24 hours before the tour

an image of three women and one man enjoying hot beverages in authentic brown cafe in holland

Practical Information

  • • Pick-up time is ± 6:30 am, calculated from Amsterdam

  • • Exact pick-up time is communicated the day before the tour

  • • Duration of complete tour: 3.5 hrs, calculated from Amsterdam

  • • Tour guide is also the driver

  • • Infant seats available

  • • Available weekdays, all year around (closed in the holidays)

  • • Also available as small public group tour

  • • Questions? Use the messenger on this page or contact us directly

Book here your Private Tour to the Flower Auction