Our new website goes live mid-July, 2021! For reservations or information you can contact us by WhatsApp, email or the messenger on this page. From Sept we are operational again and back to our regular group sizes (max 6 or 7 travelers).


Royal Flower Auction
Royal FloraHolland

Private tour to the flower auction in holland

Private Experience

Our small country is internationally known for its flowers. Not a surprise, given that the Netherlands controls sixty percent of the global flower trade. This tour, available all year around on weekdays, is all about the Dutch flower industry. At Royal FloraHolland, the world's largest trading center of the global flower industry, you see how flowers and plants from all over the world are auctioned and processed.

Tour Description

Start your private experience for maximum six travelers* comfortably, as your guide picks you up from any address in the Randstad region to visit Royal FloraHolland. Upon arrival, set off on a private guided tour in English from a special gallery. Experience the hustle & bustle of the flower processing floor while you slowly make your way to the auction room. Although nowadays a lot of trading is done online, you still see traders bidding against the auction clock. After the tour you have some personal time to take more pictures or to make a stop in the souvenir shop before heading to one of the villages nearby for a cultural experience.

Depending on the day -and your preference- visit a traditional Dutch 'brown cafe' for a hot beverage. Inside you find that everything is brown, literally! The bar is made of wood, it’s usually a bit dark inside and there’s a stamtafel (communal table) with newspapers and sometimes magazines. Tables are often covered with carpets and the walls and ceilings with paintings, posters and pictures related to shipping.

But since we are travelers ourselves and always looking for a local market when we're abroad ourselves, you can also opt to visit a local market instead in one of the villages around Amsterdam (if open). Your guide will let you taste the most delicious Dutch cheeses!

As this is a private experience, the tour is tailored to your wishes. See what's outside Amsterdam and go off the beaten tracks. Perfect as shore-excursion or if you have a lay-over at Schiphol Airport!

Additional Information

The drop-off address can be different from the pick-up address. A private exprience is perfect as you also have your transportation included (e.g. to/from Schiphol Airport).

Until further notice the maximum group size for all our private tours is 6 travelers including children -provided they form one household. The maximum group size in case of two households is four travelers.

The flower auction experience is also offered as small public tour from Amsterdam as well as in combination with other features such as Amsterdam Castle, Tulip Farms, Kinderdijk and more!

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Read what our travelers say about our tours!

a  image of a traders at the auction tour


  • • Comfortable, air-conditioned transportation

  • • Pick-up & drop-off in the region

  • • Private Guide for 4 hours

  • • Admission Royal FloraHolland

  • • Private guided tour in English

  • • Headsets to hear the guide clearly

  • • Hot beverage at brown cafe or cheese tasting at the market

  • • All taxes, fees and handling charges

a image of two workers at the flower auction


  • • 1 Adult (age 12+), € 249 p.p.

  • • 2 Adults, € 149 p.p.

  • • 3 Adults, € 109 p.p.

  • • 4 Adults, € 84 p.p.

  • • 5 Adults, € 69 p.p.

  • • 6 Adults, € 59 p.p.

  • • Child (age 4 - 11) € 29

  • • Infant € free

  • • Booking engine closing time: 8 pm, the evening before the tour. Too late? Contact us, perhaps we have availability

  • • Price in the booking engine is the total price for all travelers

  • • 24-hr free cancelation policy; click 'cancel' in your booking confirmation at least 24 hours before the tour and receive a full refund instantly

three women and one man enjoying hot beverages in an authentic old brown cafe in holland

Practical Information

  • • Pick-up time is ± 6:30 am, calculated from Amsterdam

  • • Exact pick-up time is communicated once the pick-up address is known

  • • Duration of complete tour: ± 4 hrs, calculated from Amsterdam

  • • Tour guide is also the driver

  • Corona-proof experience

  • • Complimentary use of infant seats

  • • All year around -weekends & holidays closed

  • • The flower auction is also offered in combination with Amsterdam Castle, Keukenhof and other exciting features

  • • Also available as small public tour from Amsterdam

  • • Questions? Use the messenger on this page or contact us directly

Book here your Private Tour to the Flower Auction

What our travelers say about visiting the Flower Auction with Tulip Day Tours

Read more reviews here!

Review about the flower auction with tulip day tours
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